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微软官方|财季收入１１８亿美元，ＸＢ３６０总销量达５００万

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1^# 大中小发表于 2006-7-21 11:43 只看该作者

作者：上方文Q 编辑：上方文Q　2006-7-21 10:43:00

　　根据刚刚发布的财报，微软在今年第二季度取得了超出分析人士预期的业绩表现，季度收入达118亿美元；同时，微软还公布了一项回购400亿美元股票的计划。

在截至6月30日的2006年第二季度中，微软销售收入118亿美元、利润23亿美元、每股收益28美分，而去年同期分别为102亿美元、37亿美元、34美分。由于微软在与Google等的竞争中投入了更多的资金，这一业绩表现令投资者和分析人士感到震惊。

微软投资者关系部门总经理Colleen Healy还透露说，微软的预收款项已经达到109亿美元，表明客户对Windows Vista和Office 2007需求强劲。而为了推销新操作系统和办公软件，微软将耗资4.5亿美元用于产品发布和市场推广。

根据标购计划，微软将于8月17日前回购200亿美元的股票；而根据董事会的授权，微软将在2011年6月前再回购200亿美元股票。微软同时宣布已经完成了两年前制定的回购300亿美元股票的计划。

第二季度Xbox 360销量180万部，从而使上一财政年度的总销量达500万部，预计本财政年度可卖出800-1000万部。

微软预计第三季度收入106-108亿美元，每股收益30-32美分，分析人士的预期为109亿美元和31美分；同时预计截至2007年6月的整个财政年度收入497-507亿美元，每股收益1.43-1.47美元。

【微软官方财报连接】

www.microsoft.com/msft/earnings/FY06/earn_rel_q4_06.mspx

财报官方Doc文件点击下载

财报中有关Xbox 360的部分描述：

Xbox 360 has achieved an unprecedented global launch and we now have a presence in nearly 30 countries. As a result of continued demand and steady sales for the next-generation leading Xbox 360, the platform grew more than 125 percent and resulted in 1.8 million console shipments during the fourth quarter. This brings our installed base through June to 5 million consoles with 3.3 million in North America, 1.3 million in Europe and 400,000 in the rest of the world.

Xbox 360 的销售增长了125％，在第四财季卖出了180万台主机。截止6月，主机总装机量已经达到500万台，其中北美330万台，欧洲130万台，其余40万台分布在世界各地。

As evidenced by the installed base of 5 million consoles and growing, consumers continue to respond to the unprecedented freedom to personalize their entertainment experiences that Xbox 360 offers. Key profit drivers for the platform include Xbox 360 software and accessory attach rates, which remain very strong relative to previous console launches. The Xbox 360 accessory attach rate remains the highest ever for the first eight months of a console launch in the US, holding at 2.9 accessory units sold per console (Source: NPD).

主机利润的主要驱动来自于Xbox 360软件和配件。Xbox 360的主机－配件销量比8个月以来平均为2.9（即每卖出1台主机，即卖出2.9个配件），是北美发售过的所有主机中最高的。（根据NPD）

We continue to expect strong software and accessory attach rates in months ahead. By holiday 2006, we will have an expected catalog of 160 high-definition games, driven by online experiences that only Xbox Live can deliver.Xbox Live now boasts a community of more than 3 million members worldwide, with more than 6 million expected by this time next year. Presently, 60 percent of all Xbox 360 sold are connected to Xbox Live. Xbox Live Marketplace, the one-stop digital download center, has seen more than 18 million downloads since launch and more than 90 percent of connected Xbox 360 consoles are downloading content such as the latest game demos, trailers, content packs and themes. Furthermore, Xbox Live Arcade will continue to deliver new and classic bite-sized offerings. To date, there have been a staggering 5 million Xbox Live Arcade downloads with nearly 60 percent of all connected consoles already downloading and playing Xbox Live Arcade titles.

到2006年圣诞假期，在提供独一无二在线体验的Xbox Live的驱动下，Xbox 360平台上的高清度游戏将总计达到160个（含Live Arcade游戏）。目前Xbox Live的付费用户已经达到300万，明年同期预计达到600万。目前60％售出的Xbox 360都已经连上了Xbox Live服务。其中90％的用户都曾经从Xbox Live下载各种内容，总下载量超过1800百万次。

Accessory momentum is expected to continue at a record setting pace given forthcoming wireless accessories including the new Xbox 360 Wireless Racing Wheel and Xbox 360 Wireless Headset, not to mention the Xbox 360 HD DVD player coming this holiday. Giving our consumers the choice to customize their gaming experience as they see fit has proven to be a winning combination for all parties.

As such, Xbox 360 is tracking on a steady sales pace during a traditionally slower time of the year for console purchases. By holiday 2006, we believe we will have shipped more than 10 million Xbox 360 consoles worldwide and have an expected catalog of 160 high-definition games. The E&D team is carrying strong momentum into FY07 with anticipated growth expected to benefit from holiday sales of Xbox 360. E&D forecasts fiscal year 2007 guidance for Xbox 360 unit sales between 8 to 10 million consoles. The yearly guidance implies that by the end of the fiscal year we expect to sell 13 to 15 million Xbox 360 consoles since launch.

综上，Xbox 360在传统而言一年中的主机销售淡季依然保持了稳健的销售步伐。到2006年末，Xbox 360主机的发售量有望达到1000万台，游戏达到160个。微软家庭与娱乐事业部（Home and Entertainment division）对07财年的Xbox 360装机基准预期为800～1000万台，预计07整个财年能达到1300～1500万台的总装机量。

Lastly, optimism runs high for a Games for Windows renaissance anticipated via Windows Vista, a launch expected to boost Windows gaming to new heights.