To all iPhone customers:

I have received hundreds of emails from iPhone customers who are upset about Apple dropping the price of iPhone by $200 two months after it went on sale. After reading every one of these emails, I have some observations and conclusions.

First, I am sure that we are making the correct decision to lower the price of the 8GB iPhone from $599 to $399, and that now is the right time to do it. iPhone is a breakthrough product, and we have the chance to 'go for it' this holiday season. iPhone is so far ahead of the competition, and now it will be affordable by even more customers. It benefits both Apple and every iPhone user to get as many new customers as possible in the iPhone 'tent'. We strongly believe the $399 price will help us do just that this holiday season.

Second, being in technology for 30+ years I can attest to the fact that the technology road is bumpy. There is always change and improvement, and there is always someone who bought a product before a particular cutoff date and misses the new price or the new operating system or the new whatever. This is life in the technology lane. If you always wait for the next price cut or to buy the new improved model, you'll never buy any technology product because there is always something better and less expensive on the horizon. The good news is that if you buy products from companies that support them well, like Apple tries to do, you will receive years of useful and satisfying service from them even as newer models are introduced.

Third, even though we are making the right decision to lower the price of iPhone, and even though the technology road is bumpy, we need to do a better job taking care of our early iPhone customers as we aggressively go after new ones with a lower price. Our early customers trusted us, and we must live up to that trust with our actions in moments like these.

Therefore, we have decided to offer every iPhone customer who purchased an iPhone from either Apple or AT&T, and who is not receiving a rebate or any other consideration, a $100 store credit towards the purchase of any product at an Apple Retail Store or the Apple Online Store. Details are still being worked out and will be posted on Apple's website next week. Stay tuned.

We want to do the right thing for our valued iPhone customers. We apologize for disappointing some of you, and we are doing our best to live up to your high expectations of Apple.

Steve Jobs
Apple CEO


总结：

1.降价200是为了让更多人享受iPhone

2.技术不断进步，价格不断降低，先买先受益，晚买晚收益

3.Apple提供每位早期拥护100元苹果产品的购物券

1冠冕堂皇，2是不好听的实话，也就最后一点实惠

最权威的退款条件

http://www.apple.com/legal/sales_policies/retail_us.html
Should Apple reduce its price on any Apple-branded product within fourteen (14) calendar days of the date of purchase, you may request a refund of the difference between the price paid and the current selling price. An original purchase receipt is required, and you must request your refund within fourteen (14) calendar days of the price reduction.

调价前14天在Apple Retail Store购机的都可以退还差价|
申请退款必须在调价这天起14天内作出
8/22之后于零售店购的机的都满足条件以上是零售店条款

以下是Apple Store Online条款
http://store.apple.com/Catalog/U ... icies.html
Should Apple reduce its price on any shipped product within 10 calendar days of shipment, you may contact Apple Sales Support at 1-800-676-2775 to request a refund or credit of the difference between the price you were charged and the current selling price. To receive the refund or credit you must contact Apple within 14 business days of shipment.

调价前10天出货为期限
申请退款为出货后14天
和零售店条款相差很大

这么早。。。。。。

大叔想秒杀一切牛鬼蛇神了

早买了半个月的好好SB了

这价格空降得离谱了。艾丰的利润空间大得像银河！

APPLE丫的太忽悠人了

To all iPhone customers:

I have received hundreds of emails from iPhone customers who are upset about Apple dropping the price of iPhone by $200 two months after it went on sale. After reading every one of these emails, I have some observations and conclusions.

致歉理由，不过重点是在 after ready EVERY ONE of these emails.事实上，小扒拉子写的邮件怎么可能到CEO的邮箱里面去转悠。CEO也是需要 soothe 消费者的.

First, I am sure that we are making the correct decision to lower the price of the 8GB iPhone from $599 to $399（强硬的申明，绝对不会给人一点回旋的余地，大家的希望都破灭了，惟有接受降价的事实）, and that now is the right time to do it. iPhone is a breakthrough product, and we have the chance to 'go for it' this holiday season. iPhone is so far ahead of the competition, and now it will be affordable by even more customers. It benefits both Apple and every iPhone user to get as many new customers as possible in the iPhone 'tent'. We strongly believe the $399 price will help us do just that this holiday season.（基本上，大家已经彻底接受了事实，呵呵，还奢望从399回到599么）



Second, being in technology for 30+ years I can attest to the fact that the technology road is bumpy.（远，以自己30年的功力作为一个参照） There is always change and improvement, and there is always someone who bought a product before a particular cutoff date and misses the new price or the new operating system or the new whatever. （事实）This is life in the technology lane. If you always wait for the next price cut or to buy the new improved model, you'll never buy any technology product because there is always something better and less expensive on the horizon. （近，其实也是废话，早买早享受，晚买晚享受。但是，的确是事实，看着，这是第几个事实了，同时也劝大家不要等。当初早买的没有等待没有错，以后也让大家不等待买APPLE的产品，不过显然 Jobs没有点APPLE的名字，而只是说Any technology products）The good news is that if you buy products from companies that support them well, like Apple tries to do, you will receive years of useful and satisfying service from them even as newer models are introduced.（靠，险恶目的凸现了，道歉还不忘记做广告，但是不得不承认这招高明，我先抽你丫一个耳刮子，然后对你说这个耳刮子迟早要挨的，然后对你说我这个耳刮子其实如果别人来抽你说不定还要痛些）

Third, even though we are making the right decision to lower the price of iPhone, and even though the technology road is bumpy, we need to do a better job taking care of our early iPhone customers as we aggressively go after new ones with a lower price. （其实，我抽你丫耳刮子也有自己的痛苦，你虽然被我抽了，但是应该理解我抽你迫不得已，因为道路实在太崎岖了）Our early customers trusted us, and we must live up to that trust with our actions in moments like these.（之前被我抽过的人，都不记恨我。你没有理由也发作，对吧，换演之，你发作，你就不是正常人啦）

Therefore, we have decided to offer every iPhone customer who purchased an iPhone from either Apple or AT&T, and who is not receiving a rebate or any other consideration, a $100 store credit towards the purchase of any product at an Apple Retail Store or the Apple Online Store. Details are still being worked out and will be posted on Apple's website next week. Stay tuned.（ Jobs大大知道正常人被抽总是会反击的，那么我给你安慰，你可以安静点么？）

We want to do the right thing for our valued iPhone customers. We apologize for disappointing some of you, and we are doing our best to live up to your high expectations of Apple.（收尾，客套话。不看也罢。）

Steve Jobs
Apple CEO

他邮箱地址是啥？

早受益一个月啊！！！！！

233


等人来喷我

　新浪科技讯 北京时间9月7日消息，据国外媒体报道，由于iPhone手机大降价引发大量先期购机用户的不满，苹果CEO史蒂夫·乔布斯被迫于昨日向用户道歉，同时承诺返还100美元礼券作为补偿。

　　乔布斯周三宣布，大幅下调iPhone价格。iPhone今年6月底上市，8GB版本售价为599美元，4GB版本为499美元。价格调整之后，8GB售价降至399美元，而4GB版本将停止销售。

　　此举引发很多先期购机用户的不满，乔布斯在苹果网站发布的公开信中也承认，他本人已接到了数百封表达不满情绪的电子邮件。但他表示，在电子产品领域，总有部分用户为首先享受到新产品而支付较高价格，然后在产品降价时表示不满；虽然苹果降价是出于市场考虑，但也该考虑到老用户的感受，“实施降价措施后，我们更应体谅老用户的不满心理。”

　　乔布斯称，凡在降价前两周内以非折扣价格购买了iPhone的用户，可持购机收据到苹果专卖店或网上商店获得100美元礼券。苹果发言人称，目前还不清楚这批返回款的总额。一些用户称，iPhone的上市时间为6月底，在不到10周内就对其降价，这无疑使已购手机大幅贬值。

　　苹果降价措施也引起了投资者的不满，他们担心苹果降价是因为市场需求不足，受此影响，过去两天，苹果股价跌幅超过6%。但苹果解释称，降价是为了让更多消费者有能力购买iPhone，同时在圣诞节旺季提升销量。苹果此前表示，当前季度结束时，将顺利实现100万部iPhone的销售目标

NB吹大了
产品卖不了
降价太多了
群众不干了
总裁道歉了
苹果SB了

　新浪科技讯 北京时间9月7日消息，苹果本周三宣布，将大幅下调iPhone多媒体手机的价格，其中存储容量为8GB的版本价格下调200美元，由599美元降至399美元，而存储容量为4GB的版本将停止生产。这一消息惹怒了很多早期iPhone买家，因为在短短一两个月内，他们购买的商品就贬值了200美元。一名国外博客今天撰文指出iPhone降价“四宗罪”。

　　第一宗罪：不够圆滑

　　大多数消费者都了解产品生命周期的运行方式，但很少有人会公开提到它。这是一个残酷的事实，但产品生命周期的本质就是企业认为消费者的热情、兴趣和物质需求都可以预测和量化，并力争从中获得最大的利益。苹果以同样的方式对待其忠诚的客户并没有什么不妥，但令人难以置信的是，该公司竟然通过大幅下调产品价格的方式让自己的意图变得如此明显。我们都愿意看到iPod更新换代，但我们无法忘记200美元的价格差异。

　　第二宗罪：没有选择合适时机

　　现在距离圣诞节还有100天，我们很难理解苹果为何在此时下调iPhone价格。尽管离年底越来越近，但购物季还未启动，难道苹果还有另一张“王牌”？毫无疑问，苹果希望新推出的iPod Touch迅速普及，但如此快地侵蚀自身其它业务显然是一种短视的做法。

　　第三宗罪：下调价格幅度过大

　　上市仅仅66天，iPhone价格就下调了200美元，相当于我们购买的商品每天贬值3.03美元。众所周知，随着时间的推移，电子产品的价格会持续下滑，但像苹果这样大幅度、草率地下调产品价格，却并不多见。苹果这样的做法只会鼓励那些价格偏执狂。

　　第四宗罪：对AT&T不够尊重

　　据来自AT&T无线的消息人士称，该公司前台工作人员直到苹果宣布下调iPhone价格前不久才获知这一消息，而且是通过内部电子邮件和短信。尽管苹果一向以保守价格秘密著称，但不给合作伙伴AT&T留出足够时间来准备iPhone降价，显然不是正确的做法。此外，苹果还推出了Wi-Fi iTunes音乐商店和自己的手机铃声平台，这对于AT&T来说并不是好消息。

微软学学吧，SONY学学吧。老任，别以为你跑得掉，你也要学！

说句一针见血的白话 你们丫的别浪费资金研发了 手机触屏操作苹果才是明星 你们想借用IPHONE光环是白日做梦 我们卖白菜价看你们还争不争

PS 诺基亚 索爱苹果杀手已经出谍照了