Apple's just released its Q4 2012 earnings report, posting an $8.2b profit on $36 billion in revenue, breaking its record Q4 2011 of $6.62b profit on $28.27b in revenue. The gains were almost entirely driven by a 58 percent increase in iPhone sales with 26.9m units sold, up from 17m last year, and a 26 percent increase in iPad sales with 14m sold, up from 11m last year. Of particular note, the iPhone 5 isn't a huge part of these numbers — it was only on sale for nine days in Q4.

Apple's other product lines merely held their own: Mac sales were relatively flat, up just one percent to 4.9m, and the iPod line continued its standard decline, down 19 percent to 5.3m. The numbers all compare favorably to last quarter, when Apple posted an $8.8b profit on $35b in revenue, selling 26m iPhones, 17m iPads, 4m Macs, and 6.8m iPods.

International sales made up 60 percent of Apple's revenue, following several years of growth. Apple's board also declared a quarterly dividend of $2.65 a share, following a trend started just last quarter after years of investor concerns.

Although Apple broke its own Q4 records, reaction on Wall Street has been mixed to negative so far, as Apple beat analysts' revenue forecasts but missed predicted profit numbers, largely on "disappointing" iPad sales. The stock dropped four percent in after-hours trading after the results were announced, according to Reuters, but has slowly climbed back up since.

收入360亿，利润82亿。ipad销量不如预计。iphone5的销量只在Q4里算入了9天所以现在体现不出来
接下来一季度才是重头戏啊，ip5+ipad4+ipadmini+新的mac系列，希望明年初能看到更好看的财报

posted by wap, platform: iPhone

分析员是被前几年预测总被大幅度beat吓怕了，这种心态明年应该可以调整过来