黄总说我们不怕，过两年我们就有能媲美孤岛危机3的移动芯片，到时候你们就可以拿着手机跟同事炫耀NV的强大，瞬间装逼时尚酷炫强化闪光，虽然只能玩20分钟。。。。足够成为目光的焦点了

posted by wap, platform: Huawei (C8950D)

引用:

原帖由 @历史厨  于 2013-3-16 15:48 发表
时至今日,居然还有人以为黄老板的现行主业是游戏GPU...

APU从各方面来说确实是适合游戏机.老说农企CPU差,但事实上家用主机上流行的游戏根本不需要那么好的CPU. 运算复杂,需要大量AI agent同时运行的游戏并不在家用 ...

到这个时代依然没有一个千军独立ai的战场游戏，当时ps3就这么吹了，cpu还是很重要的

Nvidia gave AMD the PS4 because console margins are terrible


http://www.extremetech.com/gamin ... argins-are-terrible

Consoles have historically been seen as banner products for the companies that manufacture or design their hardware. Nvidia’s original Xbox win was a sizable windfall for the company in 2002-2003 and the GPU designs of the Xbox 360 and PS3 (built by AMD and Nvidia respectively) were topics of intense discussion when those consoles were new and exciting.

Given these upsides, it might seem odd that Nvidia apparently walked away from the negotiating table with Sony on the PS4. It isn’t. While there’s some marketing upside from game enthusiasts, GPU manufacturers don’t get top billing (or typically, any billing whatsoever) on console titles. There’s no lengthy logo crawl or joint marketing. Sony isn’t selling the “Sovidia PS4″, it’s the Sony PS4, period.

Then there’s the margin question. Nvidia’s 10-K filing for fiscal year 2003 (that’s calendar year 2002) states that the company made 23% of its total $1.9B revenue, or roughly $400M, on Xbox sales. That’s profits for one year — the original Xbox went on to sell some 24 million consoles worldwide. Nvidia and MS eventually signed an agreement that reduced the cost Microsoft paid for Xbox hardware, but this figure gives us a starting point to work with.

Fast forward to the PS3 and its RSX graphics. Two years ago, in January 2011, Nvidia CEO Jen-Hsun Huang told reporters that the Sony-Nvidia deal had earned Nvidia $500M in royalties since 2004. The total number of shipped PS3 consoles by March, 2011 stood at 50 million according to data from the NPD group. Half a billion is nothing to sneeze at, but the numbers imply that NV agreed to much smaller margins on the PS3 than it managed to lock in on the Xbox.


A small Sony segue

One of the most persistent rumors about next-generation consoles like the PS4 is that both Sony and Microsoft wanted to avoid the bloodbath that occurred in 2005-2006. Both companies took three-digit losses on a per-unit basis. Sony’s losses were worse than Microsoft’s, despite the PS3′s higher price tag ($499 and $599 as compared to the Xbox 360′s $299 and $399). Going in to the PS3 launch, Sony executives were hilariously arrogant, with print-ready quotes like “The next generation doesn’t start until we say it does.” When asked about the price, then-CEO Ken Kutaragi memorably declared that the company wanted consumers to think to themselves “I will work more hours to buy one. We want people to feel they want it, irrespective of anything else.”

We don’t know when Sony and Nvidia sat down to talk about the PS4, but the Sony’s market position had changed drastically by 2010-2011. The PSP Go was moribund, smartphone sales were rising, and the PlayStation 3 — despite costing far more than Microsoft’s Xbox 360 — had only recently begun to make a profit. Total development and marketing costs on the PS3 from the 2004 Nvidia deal to that time were still deeply in the red.

From Sony’s perspective, a number of the gambles it took on Cell, Blu-ray, and on high-margin Nvidia hardware, simply hadn’t paid off. Yes, the system was selling well, and yes, it had boosted the adoption of Blu-ray, but the advent of streaming video and the initial war between Blu-ray and HD-DVD had slowed the new standard’s adoption rate.

The PS3 was a massive gamble. It combined multiple cutting-edge technologies, a specialized processor core, an entire PS2 (for hardware-provided backward compatibility), and an integrated wireless solution at the high end. In the long run, that gamble didn’t work. An analysis by Ben Cousins, a 13-year game-industry veteran, writing for Kotaku, shows the profits and losses for Sony’s gaming division from 2004 through the end of 2011. His figures and graphs are available for perusal.

posted by wap, platform: iPad

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原帖由 @DVDRiP  于 2013-3-19 00:20 发表
Nvidia gave AMD the PS4 because console margins are terrible


http://www.extremetech.com/gamin ... arginsareterrible

Consoles have historically been seen as banner products for  ...

这么看来还真是酸

posted by wap, platform: Galaxy Nexus

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原帖由 @九能不带刀  于 2013-3-18 22:08 发表
英伟达这话酸溜溜，明明是在主机芯片竞争失利输给AMD，现在还搞得自己很大爷不想陪别人玩一样

实话说家里PC基本上一直是配N卡的，但看了这新闻，下次升级显卡还真的要考虑A卡了

因为以前，大家都想竞争，如果a和b使用相同硬件的东西，会觉得自己没有特色，无法体现竞争优势
但是现在，客户已经转为生存优先了，所以硬件的通用化不可避免
廉价的方案赢得了市场。很明显客户不需要高端货，高端的东西代价太大收益太小

1.nv没有平台
2.amd共享很多技术资源
3.amd的姿态低，是合作的态度
4.amd正在转型发力
5.intel看不上主机的生意
6.ms一直扶持amd，不想intel独家
7.别谈什么反垄断，都是商业策略，法律谁也保护不了

引用:

原帖由 wangzhw 于 2013-3-16 02:24 发表
posted by wap, platform: Motorola (Defy)

吃不到葡萄就说葡萄酸
AMD的APU有利于散热体积体重 而且可能以后的小版ps4会和ps2一样小

黄老板可比农企有钱，移动市场发展快多了，游戏机市场现在看来很小

posted by wap, platform: Nokia (Lumia 920)

黄老板吃瘪美

posted by wap, platform: Galaxy Nexus

引用:

原帖由 @九能不带刀  于 2013-3-18 22:08 发表
英伟达这话酸溜溜，明明是在主机芯片竞争失利输给AMD，现在还搞得自己很大爷不想陪别人玩一样

实话说家里PC基本上一直是配N卡的，但看了这新闻，下次升级显卡还真的要考虑A卡了

因为以前，大家都想竞争，如果a和b使用相同硬件的东西，会觉得自己没有特色，无法体现竞争优势
但是现在，客户已经转为生存优先了，所以硬件的通用化不可避免
廉价的方案赢得了市场。很明显客户不需要高端货，高端的东西代价太大收益太小

posted by wap, platform: iPhone 3GS/4/4S

移动和云游戏以后是王道 游戏机这应该是最后一代了