TGFC Lifestyle - Powered by Discuz! Board

标题: 光头慈善音乐会卖力推销PS3引起轰动！ [打印本页]

作者: 金碧辉煌 时间: 2007-4-4 11:26 标题: 光头慈善音乐会卖力推销PS3引起轰动！

日前于荷兰召开的2007 Marillion Weekend的一场摇滚音乐会上，索尼全球研发工作室总裁菲尔·哈里森借到场祝贺的机会当众拍卖PS3主机，不料现场数千观众中竟然只有一人响应，而且就是这个一个倒霉的响应者，在意识到自己是惟一一个竞标人后也大呼后悔，现场气氛十分尴尬。
事情的起因是一场Marillion摇滚音乐会，由于是在主会场进行，因此吸引了大约两千多名观众参加。会上公布了一名现场抽奖获胜者，并向其赠送了一件有乐队成员签名的T恤衫，这名幸运的获奖者随即宣布，将这件T恤衫现场拍卖并捐献给慈善事业。此举获得了现场观众的掌声赞许和热烈响应，最后以650欧元的价格成交。
随后，乐队的一名键盘手突然即兴大声呼喊起了菲尔·哈里森的大名，由于先前就有传闻说哈里森是该乐队的忠实FANS且与该乐队成员关系密切，所以现场观众很快注意到了他的身影。哈里森也没有谦让，立刻走上台打算为这场即兴的慈善拍卖活动尽一份力，他当场宣布自己愿意掏钱购买一台PS3并在现场拍卖，乐队的那名键盘手随即表示愿意出价100欧元，台下观众也纷纷响应，毕竟这是一场慈善拍卖，而且到场观众中绝大部分都是乐队的FANS。
然而出人意料的是，菲尔·哈里森突然走到舞台中央甚至从乐队成员手中借过了麦克风，不顾场合大肆宣扬起PS3来。显然，他认为这是一次推销索尼次世代主机的大好机会而且不打算轻易放弃。整个现场顿时成了菲尔·哈里森主持的拍卖会，而更加令人意外的是，哈里森宣布这台PS3将从600欧元开始重新竞拍，并强调这个价格是英国地区的PS3官方售价，但无疑是宣布之前观众的所有竞价全部无效。
本来慷慨邀请哈里森上台助兴的乐队成员，此时已经难以掩饰心中的不悦，其中的两名干脆提前退场以示不满，而现场观众也被这突如其来的变故搞的莫名其妙，云集了数千人的会场竟然鸦雀无声。更糟糕的是，自从哈里森宣布PS3以600欧元重新起拍后，就再没有一个人叫过价。面对这种局面，哈里森显得很是尴尬，他很快意识到台下观众可能并非出不起这600欧元，而是压根对他推销的东西不感兴趣，并且希望他赶快从台上下去。

最后，终于有一个人再次为这台PS3叫价，虽然还不如刚才那件签名T恤，但总算是给哈里森挽回了一些面子。不过当这名叫价者意识到他是惟一一个竞标者时，却立刻开始后悔了，他在现场向其他观众近乎疯狂地呼喊，鼓动他们跟着他一起竞标，希望有人能把他自己从这次因偶然冲动而引起的灾难中拯救出来，但遗憾的是，依然没有人愿意出价竞拍……
最后，菲尔·哈里森在现场观众的一片嘘声中灰溜溜地走下了舞台，舞台上的乐队成员也没有心思继续表演并纷纷退场。显然，他们对当初邀请索尼的这位大人物上台助兴的决定已经懊悔到了极点，而对菲尔·哈里森来说，这恐怕也算是他人生中经历的最糟糕的一次促销宣传。

http://www.levelup.cn/article/html/news/sj/2007-04/4110039.html

作者: hdfeel 时间: 2007-4-4 11:29

据sony 说，在这次推销会上，ps3 卖了1万台。 :D

作者: 金碧辉煌 时间: 2007-4-4 11:30

引用:

原帖由 hdfeel 于 2007-4-4 11:29 发表
据sony 说，在这次推销会上，ps3 卖了1万台。 :D

果然轰动效应

作者: hugang 时间: 2007-4-4 11:32

这乐队不咱地啊，才2千多名观众:D

作者: eastspider 时间: 2007-4-4 11:33

索尼一向擅长或者习惯把消费者当纱布…………
哈里森叫个600欧元，谁买啊…………商店里多得是，还有优惠啥的…………对索尼高层无语了

作者: sectionboy 时间: 2007-4-4 11:33

http://biffovision.blogspot.com/2007/04/spiked.html

作者: gg321 时间: 2007-4-4 11:34

求英文source

作者: 田中健一 时间: 2007-4-4 11:35

形容的有声有色的,我想如果市XO肯定一个出价的人都没有

作者: PENNYSHAW 时间: 2007-4-4 11:36

不会吧！！
应该是假的吧？或者被改了的消息

本来前面半段可以信。。。。但后面不信。。

怎么可能只有一个人叫价呢？？
哈里森怎么可能独自一人去参加呢

[ 本帖最后由 PENNYSHAW 于 2007-4-4 11:37 编辑 ]

作者: dboy99 时间: 2007-4-4 11:36

真的假的？

求原文链接

作者: eastspider 时间: 2007-4-4 11:38

哈里斯应该这么说：我现在拍一台带游戏功能的BD播放机！！！
OK，圆满了

作者: casiosushi 时间: 2007-4-4 11:38

造谣污蔑

作者: 金碧辉煌 时间: 2007-4-4 11:38

引用:

原帖由 dboy99 于 2007-4-4 11:36 发表
真的假的？

求原文链接

http://biffovision.blogspot.com/2007/04/spiked.html

作者: west2046 时间: 2007-4-4 12:00

最近好看的东西不少！！:D :D :D

作者: chovosky 时间: 2007-4-4 12:11

战战战！！！

作者: ffcactus 时间: 2007-4-4 12:15

引用:

原帖由 hdfeel 于 2007-4-4 11:29 发表
据sony 说，在这次推销会上，ps3 卖了1万台。 :D

你就是靠这种方法达到高潮的吗?

作者: tmdxxx 时间: 2007-4-4 12:16

1台也算喷。

作者: 小二黑 时间: 2007-4-4 12:24

sony忘记雇托儿了~~

作者: j7w1 时间: 2007-4-4 12:27

Marillion是殿堂级的前卫乐队

作者: RestlessDream 时间: 2007-4-4 12:30

引用:

原帖由 casiosushi 于 2007-4-4 11:38 发表
造谣污蔑

Spiked!
I'm not sure I've ever really written about video games in this here blog. The main reason being that I write a monthly column for top games bible Edge, and I don't want to tread on their toes.

However, my column has been pulled from the next issue, because it was felt to be too much of a personal attack on a certain individual.

I've been given the ok to use it here instead, though now that I come to do so I can completely see it from Edge's point of view. For starters, the Mr Biffo who writes the Edge column is the other Mr Biffo - the one who is that much more caustic, and confrontational. Secondly, I think I've steered my blog away from getting too personal about anyone, so I feel ever so slightly uncomfortable to be name-checking Sony boss Phil Harrison in such a negative context.

I'm sure he is a very nice bloke, and he's only doing his job - and in the face of a hostile climate to boot. Plus, he's got an excellent taste in music. We've all done things in the heat of the moment that have later made us cringe, and I'm sure that's the case here.

Nevertheless - as the column describes - I did witness an astonishing moment in the PlayStation 3 pre-release story, and I'd be doing a dirty on my journalistic integrity if I didn't at least attempt to document it (if you want to know the full of story of what happened over the course of the weekend described in this article, I'm afraid you need to subscribe to the Marillion fanclub - I've written a four page piece in the current fan club magazine. Yes, isn't that side-splitting...).

Anyhow, for better or worse - here it is, in all its spiked glory (and in yellow!):

"Doubtless you’ll find this utterly hilarious, but I happen to be a fan of a band called Marillion. This statement will most probably ellicit one of four equally wrong-headed responses:

1. “Hahahahahahaha!”
2. “Are they still going?”
3. “Is Fish still in the band?”
4. “Aren’t they that awful Scottish heavy metal band?”

I would like to respond in the follow ways:

1. I really don’t care that you find this hilarious; you don’t find me laughing at your stupid face. Zzzzzzing!
2. Yes. By the time you read this they’ll have just released their 14th studio album, Somewhere Else. It’s really good, probably.
3. No. He left in 1988, stupid.
4. They are neither Scottish, remotely heavy metal, or awful.

Anyway, with my hackles now slotting back into position, I have a story to relate, and – incredibly – it involves Marillion, and another botched PR stunt from Sony.

Doubtless, this story will have slipped past the games industry gossip hounds, because they all prefer to get their musical fix from tiny young men in striped blazers, skinny-fit jeans, and dishevelled, “Don’t give a shit” hairstyles which took their team of stylists four hours to tease into shape.

It turns out that I’m not the only Marillion fan with ties to the games industry. Back in February, I attended the 2007 Marillion Weekend (shut-UP), in Holland. It was basically three days of gigs, and getting really, really drunk (“Three days of Marillion gigs? You’d probably have to get really drunk!”: A.N. Hilarious Wag).

On one of the afternoons, the band took to the main stage to announce the winners of a couple of raffles, and burn some effigies of Fish, and stuff.

One of the winners very generously gave up his prize of a signed t-shirt, offering instead to auction it in aid of one of Marillion’s favoured charities (‘Victims of Prog Rock’). Suffice to say, he received a warm round of applause (mind you, I’m not sure I’d want to wear a t-shirt that someone had scribbled all over either…). I can’t remember what the t-shirt eventually went for, but it was in the region of 650 euros.

Mid-auction, the band’s keyboard player put an impromptu shout out to one “Phil Harrison”. Turns out that this was the Phil Harrison you and I know as the president of Sony Computer Entertainment’s Worldwide Studios. I’d heard rumours that he’s a friend of the band, and something of a fan of their music, but I hadn’t realised he was at the convention.

Rather than bid, Harrison offered to auction a brand new PS3, paid for from his “own pocket”. The band’s keyboard player duly started the bidding at around 100 euros, getting a couple of incremental increases from interested – but slightly bemused – fans.

However, before you could say “Fake blog fiasco”, Harrison materialised on stage to commandeer both the auction, and the microphone. Realising that this was another solid gold opportunity to promote his floundering device, he blurted out the launch date, probably mumbled something about “a new dawn of interactive entertainment”, and inexplicably re-booted the auction with a fresh starting price of 600 euros.

With this following on from an extremely generous and selfless act by one of the fans, you could clearly see the band and their representatives crying slightly. Indeed, a couple of them shuffled off into the wings, presumably to acquire a large pillow with which to smother him.

What next ensued was the one lowlight of an otherwise well-intentioned, and extremely excellent weekend. For several minutes Harrison attempted to cajole an entirely silent crowd of several thousand people into bidding for his console. Terribly, but somehow inevitably, the bidding never moved beyond Harrison’s starting price. Indeed, he became increasingly desperate as it grew clear that everyone just wanted him to go away, and nobody was going to indulge his tasteless attempt at publicity.

In total, the PS3 received one bid, for the 600 euro starting price (“The price it’ll be in UK shops”, he kindly reminded everyone) – less than the t-shirt. Even then the sole bidder clearly regretted his purchase (which he only made on the promise that the console would be signed), for he spent a minute or so bellowing like a lunatic at his fellow audience members, urging them to pick up the bidding baton, and save him from his regrettable impulse purchase: “Somebody bid! It’s only a hundred quid per autograph! Please?! Why? Why? Why?”.

Harrison eventually shuffled off the stage to the sound of tumbleweeds, most of the band having left already, doubtlessly ruing the decision to let Sony’s corporate agenda taint a decidedly un-corporate weekend.

Frankly, it was one of the most awful things I have ever witnessed. On the one hand, you had a big marquee full of 2,500 Marillion fans squirming in embarrassment (“No surprise there – I’d be squirming with embarrassment if I was a Marillion fan”: A.N. Other Hilarious Wag), while on the other hand we all probably felt like Harrison had brought it upon himself, and deserved everything he got. Which he did.

I’m sure Phil Harrison is a very nice man, and if I were earning a six figure salary, and had a new console to promote, I’d probably go mad, and try and take over a rock concert too.

Nevertheless, is this just further evidence that Sony has lost it grip on both the public relations mule, and zeitgeist ass? You be the judge."

作者: DigMoonX 时间: 2007-4-4 12:33

长篇直接无视了。

作者: 战神blog 时间: 2007-4-4 12:33

引用:

原帖由 小二黑 于 2007-4-4 12:24 发表
sony忘记雇托儿了~~

索尼的错误是只雇了一个托~

作者: 江西恐龙 时间: 2007-4-4 12:33

绝对是假的，一看就知道。尤其是无人竞拍那段。

作者: 小二黑 时间: 2007-4-4 12:34

sony到现在真是完败

连wii都不如了

作者: chovosky 时间: 2007-4-4 12:34

sony都肯卖ps3送hdtv了，花钱雇托都不肯。。。。真奇怪。。。。

作者: 王总 时间: 2007-4-4 12:58

此地越来越象天涯的娱乐八卦了:D

作者: ram1424 时间: 2007-4-4 13:04

100元起价突然变成600元
只能怪不是SF的集会了

作者: carnon 时间: 2007-4-4 13:04

真奇怪，在公众场合出现这事件，应该会被广泛报道才是，为啥消息只是出现在一个私人blog里呢？

作者: Pires 时间: 2007-4-4 13:06

这是假的，骗不到睿智的索饭的！

作者: dentisthuang 时间: 2007-4-4 13:27

看不懂啊

作者: eastspider 时间: 2007-4-4 13:39

引用:

原帖由 江西恐龙 于 2007-4-4 12:33 发表
绝对是假的，一看就知道。尤其是无人竞拍那段。

菲尔很有才的把起拍价格定到了600欧，你以为人家都是纱布？

作者: Nowe 时间: 2007-4-4 13:40

引用:

原帖由王总于 2007-4-4 12:58 发表
此地越来越象天涯的娱乐八卦了:D

天涯八卦每天都有猛料
这里要等几周才会出现一个真·业内人士

欢迎光临 TGFC Lifestyle (http://tgfcer.com/)