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标题: M和N好好学学,索尼的宣传手段真是绝了 [打印本页]

作者: FAMI通无视 时间: 2007-6-25 12:13 标题: M和N好好学学,索尼的宣传手段真是绝了

以下是SONY公关部在美国零售店要求店员分发的SONY产品宣传单.

Here are some of the things they said:

Q and A Comparing the PS3 to other Consoles

Q: How does PLAYSTATION 3 compare to Xbox 360 and Wii?

It doesn't. There will be no other console with this level of hyper reality, intelligent gaming and high-definition visuals.
PLAYSTATION 3 with embedded Blu-ray technology creates the first ever highdefinition gaming experience.
Once you've experienced PLAYSTATION 3, there will be no competition, no going back to the old way, no greater value.

Q: Is PLAYSTATION 3 priced too high for the average consumer/gamer?

Value is as important - if not more important - as price to many people. We want to give customers the most for their money that's why PLAYSTATION 3 ships as a complete system. We aren't asking consumers to sacrifice new media formats or to purchase expensive add-on accessories to experience the next wave of entertainment. Moreover, if you price the Xbox 360 with some of the same features, the Xbox 360 actually costs more.

Q: Microsoft was largely criticized for Xbox 360 shortages at launch, how will Sony ensure they don't have the same problem?

Having enough supply to meet our consumer demand is very important to us; we will make every reasonable effort possible to make sure this will happen. Also, a big advantage that we have over out competitors is that we manage and control manufacturing for our product. We don't have to rely on outside companies or challenges, that's a powerful point of differences.

Q: Will SCEA lead the next generation console battle given that Microsoft will have a one year, 10M unit head start?

We never adjust our business strategies based on competitive movement. If you look at our history, we've launched our platforms ahead of our competitors and we've launched after, either way, we've proven our success time and again.

Q: Did you redesign the controller or remove the rumble because of the Immersion lawsuit?

The new controller is based on the original PlayStation controller design, the defacto standard in controllers with hundreds of millions of units sold worldwide. There is no need for vibration or rumble with the motion sensor capability, especially since it can interfere with the sensors.

PlayStation 2

Lowest priced console on the market @ $139.99 SRP

PlayStation 2 Online

Over 3mm registered users, PlayStation 2 is the largest on-line community in North America. 1000 new users register every day.
Did you know the average gamer spends 3-4 hours a day online.
Our on-line approach is about choice: Free play vs. pay to play. This approach separates us from the competition.
To Get Online, in addition to the hardware,
Network Adaptor (if it's the older PS2 Model)
Memory Card (For network adaptor settings)
An internet service provider (use your existing home account)
Online capable software title (look for the silver online logo on the front bottom of our software titles).

简单翻译;PS3比之其他游戏机如何?
答:没法比,没有一台游戏机可以和PS3的高清画面毗美..........
PS3不贵.......

下面是关于PSP的
说PSP是卖的最快的掌机(给出若干数剧支持),自发售以来,销量在北美盖过任何主机:D
UMD的成功........

Q: Do you think the PSP (PlayStation Portable) will be Sony's iPod killer?

We don't compare the PSP system to any single device because it's the first turly integrated handheld entertainment system designed to handle multiple applications: music, video, photo, Internet and wireless connectivity, with games as its primary driver. The PSP's console-quality game play, along with it's ever-evolving multimedia capabilities - such as watching movies and TiVo recordings, listening to music, and accessing the Internet and RSS feeds - provide consumers with powerful functionality never before seen in a portable device.

Q: Why has the PSP sold so poorly in the first 18 months?

Looking back at the momentum we've achieved so far, we're very pleased with the sales of the PSP system. In the 15 months since launch, we've shipped more than 20 million PSP units worldwide, making it our fastest growing platform ever.

The PSP system has also served as an important driver in retail sales, bringing in more than $1.6 billion as of calender year 2005, more than Xbox 360 and Nintendo DS combined.

Q: How are UMD movie sales progressing?

Unlike the early days of the DVD market when it took nine months for the first DVD movie to top 100,000 units, roughly 10 UMD movies have already sold more than 100,000 units. Our UMD library includes more than 350 freature films, TV programs, and videos, and we're continuing to provide the Hollywood studios with data on the PSP consumer so they can better target their product offering to this new and emerging market.

Q: Nintendo seems to be doing a better job pushing the DS; what is SCEA doing to combat their success?

Since its record-setting launch in MArch 2005, the PSP system has actually outsold all nextgeneration handhelds in North America.

With more than 5 million units sold in North America, we're pleased with the success the PSP has achieved. The next step is to build on that success with our core gaming audience to reach a wider mass market audience, while contunuing to educate both PSP owners and non-owners about everything the device offers, particularly beyond gaming.

I look forward to my rapid stop, drop and roll as I attempt to douse the flames.

[ 本帖最后由 FAMI通无视于 2007-6-25 12:14 编辑 ]

作者: 奥登 时间: 2007-6-25 12:17

做人不能sony到这地步

作者: xiandan 时间: 2007-6-25 12:18

google
keywords
索尼广告语出惊人:找女朋友不如玩PSP

作者: 真奥丁神 时间: 2007-6-25 12:18

哦知道了

人家也要吃饭啊，给条活路行不行？

作者: ryuetsuya 时间: 2007-6-25 12:19

神姬的性价比是最高的

作者: hdfeel 时间: 2007-6-25 12:19

无耻到这种地步，还是人吗

作者: dcoulthard 时间: 2007-6-25 12:20

这个东西再普通不过了，相信包括MS在内的任何有点管理经验的企业都会这样培训销售点的员工。
谁也不想销售员乱说话，帮对手拉生意吧？

作者: nullsign 时间: 2007-6-25 12:22

SONY宣传事业部门的人近几年是乌龙百出，出尽了洋相。

作者: hdfeel 时间: 2007-6-25 12:23

引用:

原帖由 dcoulthard 于 2007-6-25 12:20 发表
这个东西再普通不过了，相信包括MS在内的任何有点管理经验的企业都会这样培训销售点的员工。
谁也不想销售员乱说话，帮对手拉生意吧？

那就举列吧。

作者: kkxe 时间: 2007-6-25 12:24

正常吧,MSN都如此的

作者: xiandan 时间: 2007-6-25 12:24

因为TG的诸多神没去SCE，结果ps3迟迟不井射，酒多下了台

作者: zafm0861 时间: 2007-6-25 12:44

发传单……
最讨厌就是街上发传单的……

作者: dentisthuang 时间: 2007-6-25 12:45

这就是生意经，没什么好奇怪的啊

作者: 杀气腾腾 时间: 2007-6-25 12:46

正常的宣传攻势啊。。。

作者: yangzhicai 时间: 2007-6-25 12:48

正常:D

作者: kevinpank 时间: 2007-6-25 12:50

人不要脸，天下无敌~~~

作者: aweiwei 时间: 2007-6-25 12:52

但凡是宣传文稿，都难免有片面之词吧？

国内那些午夜广告呢？侯总的话呢？

作者: cf3b5 时间: 2007-6-25 12:53

n年前的新闻又拿出来炒一次～
Sony又犯罪了～
:D

作者: baggio635193 时间: 2007-6-25 12:53

看电视的购物广告还让人烦

作者: 责任编辑 时间: 2007-6-25 12:59

sony急了
你就让人家嘴上过下瘾

作者: dogwarrior 时间: 2007-6-25 13:00

这些都是低等级的营销手段，像不到索尼也会用
给我的感觉就是一高贵的公主被一个乞丐给XXOO了
扼腕叹息

作者: cubasereason 时间: 2007-6-25 13:02

sony已经和侯总一个档次了

作者: gil 时间: 2007-6-25 13:04

莫非LZ还是个涉世未深的雏？对这么点东西大惊小怪的...

作者: 整个马甲 时间: 2007-6-25 13:07

就是因为这个讨厌SONY

作者: 莎木迷 时间: 2007-6-25 13:07

暗示啊．

作者: LoftyBoy 时间: 2007-6-25 15:00

自信一点也没什么不好嘛

作者: dorn 时间: 2007-6-25 15:05

LZ的意思是让国美的店员对顾客说自己卖的电器是LJ，够诚实吧！:D

作者: 快乐猪头 时间: 2007-6-25 15:06

In the 15 months since launch, we've shipped more than 20 million PSP units worldwide, making it our fastest growing platform ever.

The PSP system has also served as an important driver in retail sales, bringing in more than $1.6 billion as of calender year 2005, more than Xbox 360 and Nintendo DS combined.

貌似没有胡吹。只是有些气短而已

作者: henvelleng 时间: 2007-6-25 15:56

行销手段也要看目标对象啊

作者: chovosky 时间: 2007-6-25 15:56

引用:

原帖由 dogwarrior 于 2007-6-25 13:00 发表
这些都是低等级的营销手段，像不到索尼也会用
给我的感觉就是一高贵的公主被一个乞丐给XXOO了
扼腕叹息

这是萌点

作者: terius 时间: 2007-6-25 16:46

大惊小怪的，反索都快反成神经病了，无聊的要死。。。

作者: himiko 时间: 2007-6-25 17:19

做生意嘛
老王卖瓜自卖自夸

消费者自己招子要放亮:D

作者: 霏菲飞 时间: 2007-6-25 17:34

SONY不找猴总上电视直销卖神机3是战况不利的最根本原因

作者: adolzero 时间: 2007-6-25 18:16

挺傻的LZ...任何公司对销售的sales talk不都是吹自家的东西...

还能挺别人的???

作者: TOSHIKI1980 时间: 2007-6-25 19:13

sony从来就是吹牛的，说的话没一次兑现过，故有那么多的天真少年被其谎言所骗。

所以现在我们反索理所当然！！！！

国内众多洗发水广告，从来不骗人。你看人家电视上的头发，乌黑铮亮，顺滑到底。

虽然偶用了，头屑依旧，掉发依旧。但这是我个人体质的问题，和人家产品没关系。所以洗发水我还是要用。

我用我漂亮

喜欢有什么不可以

作者: abe1007之马甲 时间: 2007-6-25 19:32

楼上还我晚饭，XHW……

作者: adolzero 时间: 2007-6-25 20:31

引用:

原帖由 dogwarrior 于 2007-6-25 13:00 发表
这些都是低等级的营销手段，像不到索尼也会用
给我的感觉就是一高贵的公主被一个乞丐给XXOO了
扼腕叹息

低等?哪个销售行业没有最基本的sales talk给shopfront staff培训的?

dogwarrior果然人如其名..为主子战啊........

作者: dogwarrior 时间: 2007-6-25 21:07

引用:

原帖由 adolzero 于 2007-6-25 20:31 发表

低等?哪个销售行业没有最基本的sales talk给shopfront staff培训的?

dogwarrior果然人如其名..为主子战啊........

TG已经沦落到战ID了吗
培训当然很正常，但你读一读培训内容呢，还不如我家楼下那个大饼油条铺呢

作者: dorn 时间: 2007-6-26 12:18

RF买三红鸡时会被告知会三红啊。。。。

作者: nullsign 时间: 2007-6-26 12:22

LS某些人的观点可以总结为：

骗你合理，上当活该

作者: qsl20022001q 时间: 2007-6-26 18:47

引用:

原帖由 dorn 于 2007-6-26 12:18 发表
RF买三红鸡时会被告知会三红啊。。。。

会被微软告知？

作者: 文丑但颜良 时间: 2007-6-26 19:01

可以理解～～～～～～～～

作者: adawang 时间: 2007-6-26 20:49

:D 我第一反应就是联想起“八心八贱”

作者: PENNYSHAW 时间: 2007-6-26 21:42

神鸡P，神鸡3，神鸡2

性价比确实高！！！
这个人人都必须承认。。。。

作者: 28210442 时间: 2007-6-26 22:17

让我想起了卖拐。。。。。
赵本山和范伟的对话

作者: fido7 时间: 2007-6-26 22:19

引用:

原帖由 霏菲飞 于 2007-6-25 17:34 发表
SONY不找猴总上电视直销卖神机3是战况不利的最根本原因

原来Wii请了猴总代言:D

作者: 天堂任鸟飞 时间: 2007-6-26 22:22

没人唱衰自己的~~~~

作者: moody 时间: 2007-6-27 20:46

sony一向如此

作者: zhangyunsony 时间: 2007-6-28 00:19

很正常啊

作者: LostEve 时间: 2007-6-28 08:48

LZ太嫩了

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