Microsoft announced today that European sales for the Xbox 360 have more than doubled due to the recent adjustment of the retail price, “significantly broadening the console's audience” it says.
“Xbox 360 is truly the next-generation console of choice among consumers, and today’s numbers are proof that we are delivering on our commitment to achieve critical mass in Europe,” said Chris Lewis, Vice President, Microsoft Interactive Entertainment Business Europe. “The highly competitive ERP, coupled with entertainment content that’s appealing to everyone in the home, makes Xbox 360 the ultimate high-definition entertainment choice, and it’s clear that we’re already seeing this resonate with consumers.”
Microsoft claims that “the Xbox 360 is the number one next-gen console in EMEA, owning 42% of the marketin terms of life to date revenue. Xbox 360 continues to enjoy the highest software attach rate of any game console in Europe with more than 7.0 games sold per console (PS3: 3.8; Wii 3.5) after 27 months on the market.”
With the upcoming release of Grand Theft Auto IV, Rock Band, Lego Indiana Jones and Ninja Gaiden 2, Microsoft hopes that its current sales trend will continue.
消息来源是MS自己 http://www.strategyinformer.com/ ... ble-sales-in-europe
因为新的价格政策，销量翻倍
同时希望GTA,NG新作的发售能使得这一势头继续 作者: lesliex 时间: 2008-4-17 18:01
