[新闻] 岩田聡承认任天堂E3的发布会并没达到他们的预期效果

日本任天堂社长岩田聡在近日说：

在今年E3发布会结束后，我们内部也有许多讨论，最后一致认为发布会没有达到我们预期的效果。非常明显，我们没有把游戏的优势表现出来。
过去来讲，Wii Sports 和Wii Fit非常自然的就把它们的乐趣在发布会中充分的表现出来，因为之前没人见过或者想过游戏也可以这样玩。人们一下子就被Wii Sport给吸引了，而对Wii Fit不解的人也在后来的体验中喜欢上了。

而今年Wii的《新马里奥兄弟（New Super Mario Bros）》四个人并排玩Wii的景象是从来没见过的。虽然玩的人能理解游戏的趣味性，但我们很难把这份“有趣”的感觉传达给在场观众。
现在我们强烈的认为应该用另一种方式在发布会上宣传游戏，这里不仅仅只包括美国境内的观众，还包括全球的观众。这次E3的发布会就算是个教训，能避免明年的发布会再度悲剧。


原文地址：http://www.gonintendo.com/viewstory.php?id=92535

“As for the media briefing at E3, of course we had many internal discussions after that. Honestly speaking, none of us at Nintendo thought that our presentation at E3 was as good as it could have been. It is apparent that we could not fully convey the charm of our products. In the past, Wii Sports and Wii Fit were naturally able to convey their appeal on stage since it was something no one had ever seen or imagined before. People seemed to capture the appeal of Wii Sports instantly and although there was some initial confusion with Wii Fit, its appeal did get through to the audience afterwards. This year, however, with the New Super Mario Bros. Wii, four people lined up with Wii Remotes was not a scene that no one had ever seen. Those who actually had the chance to play understood how the game would change with four people playing simultaneously, but we could not address that fun sentiment at the media briefing. Now we strongly feel that we need to look into finding a better way to demonstrate the products’ appeal better at E3 in these times where more people are watching it online via web cast not only in the U.S. but all around the world, than the number of audience who actually watch it in the theatre. In that sense, we learned many lessons from this year’s E3 show. After the media briefing, we had a domestic trade briefing in Japan. There we disclosed the black Wii console and red Nintendo DSi, which made a big buzz among game fans. It is also an important lesson for next year.” - Satoru Iwata

I thought this year was pretty good, but it seemed absolutely amazing after last year's show. At least Nintendo is going to continue to strive for a show that is better every year. Let's move as far away from E3 2008 as possible!