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原帖由 @腻水染花腥  于 2013-10-10 19:12 发表
http://www.gamespot.com/articles ... ntial/11006415386/

这PR真是碉堡了，期待洗地工

维基揭秘在哪？大量订单取消在哪？

Microsoft on Xbox One's advertising potential

[UPDATE] Following the publication of this story, Microsoft's Larry "Major Nelson" Hryb provided a statement on the matter through Twitter.

"FYI: We are seeking a correction to the Ad Age story that quotes Yusuf," he wrote. "Tl;dr We do not collect information to share or sell. You are fully in control of your personal data. Your privacy is important to us."

The original story is below.

One of Microsoft's Xbox marketing leaders Yusuf Mehdi has opened up on the advertising potential for the soon-to-be-released Xbox One console. Speaking during the recent Association of National Advertisers Masters of Marketing Conference, as reported by AdAge, Mehdi hinted at the possibility of making Xbox data available to advertisers.


"We are trying to bridge some of the world between online and offline," he said. "That's a little bit of a holy grail in terms of how you understand the consumer in that 360 degrees of their life."

"We have a pretty unique position at Microsoft because of what we do with digital, as well as more and more with television because of Xbox," he added. "It's early days, but we're starting to put that together in more of a unifying way, and hopefully at some point we can start to offer that to advertisers broadly."

Through its Kinect camera, the Xbox One will have a window into players' living rooms. This opens up a "huge new trove of data" about how people are interacting with TV ads, according to one marketer who spoke under the condition of anonymity.

"It could have a big impact on [advertising pricing]," he said, given the Xbox One's ability to determine if people are paying attention to advertisements or how their bodies respond to promotional material.

Last week, Xbox director of product planning Albert Penello said this kind of biometric data does not leave the local Xbox One console unless people allow it to and that Kinect was not designed with advertising in mind. Still, the advertising potential for Xbox One, should consumers allow this data to be shared, would be unprecedented, AdAge writes.

"If even a fraction of likely Xbox One users could be persuaded to share data, the technology could create the world's largest panel for measuring biometric responses to advertising."

The Xbox One launches on November 22 for $500.

Filed under:
Xbox One

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索索们赶紧提高恣肆水平啊 特别是英文

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原帖由 @便腥惊肛  于 2013-10-11 00:45 发表
时代周刊也刊登了相关新闻，再去搜索几个wiki leak单词后再洗地呗

Let’s Hope the Xbox One’s Kinect Camera Is Never Used for Targeted Advertising
http://techland.time.com/2013/10 ... rgetedadvertising/

真是惊天大新闻 10月8日的新闻 迄今为止才一个comment

纷纷退货的字眼在哪呢？

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原帖由 @便腥惊肛  于 2013-10-11 01:27 发表
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纷纷退货是我说的么，但洗不清窃取隐私的嫌疑，离那个也不远了

微软有无窃取信息 还是没发生的事 索尼把psn用户泻个底朝天可是铁一般的事实