盛大携手THQ推出《英雄连Online》

网络版即时战略大作将于2008年登陆中国

（中国上海和美国加利福尼亚州阿格拉山，2007年7月19日）中国领先的互动娱乐媒体企业上海盛大网络发展有限公司(Nasdaq: SNDA，以下简称“盛大网络”）与全球领先的互动娱乐软件开发商和发行商THQ Inc.（NASDAQ：THQI，以下简称THQ）今天宣布，双方将共同开发THQ著名3D即时战略游戏《英雄连》的网络版——暂名《英雄连Online》。根据协议，盛大将在中国大陆地区独家运营《英雄连Online》，并将和THQ分享该游戏在全球的收益。目前THQ旗下《英雄连》游戏的开发团队Relic Entertainment游戏工作室已经和盛大开始了联合开发工作，预计将于2008年在中国大陆地区推出该游戏。

《英雄连》单机版游戏于2006年推出后受到广泛好评，被认为是游戏史上最出色的即时战略游戏之一。该游戏取材于第二次世界大战，玩家可以从中体验到Able连战士横跨欧洲大陆的征程。截至目前，《英雄连》已经获得了37个游戏大奖，其中包括6个“年度最佳PC游戏”奖项和12个“年度最佳战略游戏”奖项，并且被列入了至少10家专业媒体评出的“2006年10佳游戏”榜单。在Relic Entertainment和盛大的共同努力下，《英雄连Online》将力图带给网络游戏玩家更加精彩的即时战略游戏体验，玩家可以在广阔的欧洲战场上通过多人合作任务、玩家间的对战等新模式来把自己的角色从士兵一步步地提升到将军。

“对于THQ来说，与盛大的合作是一个重要的里程碑，将给THQ带来两个重要的增长点：把我们的产品向亚洲市场推广以及把我们的业务向新型的数字娱乐方向拓展，”THQ CEO Brian Farrell表示，
“盛大在网络游戏领域具有领先地位使我们相信其是《英雄连Online》最理想的合作开发伙伴和中国地区运营商。”

“盛大非常高兴能够和THQ合作把《英雄连Online》引入中国。即时战略游戏在中国有着巨大的用户群，而《英雄连》是游戏史上最成功的即时战略游戏之一，我们相信这样的游戏改编成网络版后也将获得玩家的热烈追捧，”盛大董事长兼CEO陈天桥表示，“此次合作也是盛大在和世界顶级开发商共同合作开发、全球分享收益新模式上的又一次重大突破，不仅体现了对盛大强大自主研发能力的共同认可，也是盛大海外战略的一个重要组成部分。我们相信，基于THQ在游戏开发上的雄厚实力，以及盛大强大的运营平台和在网络游戏方面的经验，《英雄连Online》将会取得巨大成功。”


关于盛大

　　盛大（NASDAQ: SNDA）是中国领先的互动娱乐传媒企业。盛大不断发现与满足用户的普遍娱乐需求，为用户提供多款广受欢迎的大型网络游戏、休闲益智游戏、无线游戏、文学、音乐及其它丰富的互动娱乐内容。盛大的互动娱乐平台凝聚了庞大的用户群体，各年龄层的用户均可以借由盛大互动娱乐平台与其它成千上万的用户互动，体验互动娱乐带来的乐趣。如欲了解有关盛大的更多信息，请访问：http://www.snda.com。


关于THQ


THQ Inc. (NASDAQ: THQI) 是一家全球领先的互动娱乐软件开发商和发行商，为各种游戏主机、PC和无线设备开发游戏产品。THQ总部位于美国洛杉矶，通过其全球的网络向北美、欧洲和亚太地区销售其产品。关于THQ及其产品的更多信息，请访问www.thq.com和www.thqwireless.com。THQ、THQ Wireless、Relic Entertainment、《英雄连》
以及其相关标识都是归属于THQ Inc.的商标。

　
有关前瞻性陈述的警告声明

此公告包含基于盛大目前的预期、假设、估计和对公司及所在行业预测的前瞻性声明。此公告中除既往事实以外的所有声明均为前瞻性声明包含但不限于双方的合作情况、《英雄连 Online》的推出时间、《英雄连Online》的游戏特点、以及《英雄连 Online》对中国用户的吸引力。这些声明中包含各类风险和不确定因素。尽管盛大认为在这些前瞻性声明中所做的预期是合理的，但却无法保证该预期最终一定与事实相符，盛大的实际结果可能会与预期完全不同或比预期更差。可能导致盛大的实际效果与预期完全不同的重大风险和不确定因素包含但不限于双方的合作未达预期、《英雄连 Online》开发的延迟、《英雄连 Online》未商业化或商业化后不吸引中国玩家、以及向美国证监会提交的有关文件（包括盛大根据20-F表格提交的年报）中所提到的风险。

媒体联络

盛大公关总监、新闻发言人
诸葛辉
电话：021-50504740
E-mail：PR@snda.com

THQ and Shanda Announce Company of Heroes
Online
™

Hit Real-Time Strategy Game Slated for Online Release across China in 2008

Agoura Hills, CA, and Shanghai, China, July 19, 2007 – THQ Inc. (NASDAQ: THQI) and Shanda Interactive Entertainment Limited (NASDAQ: SNDA) today announced a co-development and publishing agreement for an online-only version of THQ's critically acclaimed 3D Real-Time Strategy (RTS) PC game Company of Heroes™.
Company of Heroes Online™ (working title)is currently being co-developed by THQ studio Relic Entertainment, the creators of Company of Heroes, and Shanda.
As part of the agreement, Shanda has obtained the exclusive license to operate Company of Heroes Online
in Mainland China, and THQ and Shanda will also share the benefits of the game’s potential release outside that region.
Company of Heroes Online is scheduled for release across Mainland China in 2008.

The original Company of Heroes was released to broad critical acclaim in 2006.
The gameis set in World War II and brings to life the journey of the men of Able Company as they fight across Europe.
The RTS hit has won more than 37 awards to date, including six “PC Game of the Year” and 12 “Strategy Game of the Year” awards.
In addition, the game is listed in more than 10 “Top 10 Games of 2006” lists.
Company of Heroes Online is set to deliver a persistent Company of Heroes experience for online gamers where players will be able to build their character up from private to general through new multiplayer cooperative missions, gameplay modes, and player versus player combat.
The teams at Relic Entertainment and Shanda are joining together to create a persistent RTS experience across the expansive battlefields of World War II Europe.

“This new deal is a significant milestone for THQ as it supports two significant growth drivers for the company - building our product offering across Asia and expanding into new digital revenue streams,” said Brian Farrell, president and CEO of THQ.
“Shanda’s leadership position in the online space makes them the ideal partner to serve as both co-developer of Company of Heroes Online and operator of the game across China.”

“We are excited to cooperate with THQ in bringing Company of Heroes Online to China, where there is an extensive base of RTS fans. Company of Heroes remains one of the greatest RTS titles ever created, and we believe this type of experience promises a tremendous following in the online space,” said Tianqiao Chen, Chairman and CEO of Shanda.
“Teaming up with THQ is an important step as we continue to seek co-development and benefit-sharing opportunities with world-renowned game developers.
Our ability to attract international partners is proof of the strength of Shanda’s operational and R&D abilities, and it is an integral part of our overseas business development strategy.
We are confident that combining THQ's strong game development experience with Shanda's powerful operating platform and expertise in the online game market will ensure that Company of Heroes Online becomes a great success.”


About Shanda Interactive Entertainment Limited

Shanda Interactive Entertainment Limited (Nasdaq: SNDA) is a leading interactive entertainment media company in China. Shanda offers a portfolio of diversified entertainment content including some of the most popular massively multi-player and casual online games in China, along with online chess and board games, network PC games and a variety of cartoons, literature works and music. Shanda's interactive entertainment platform attracts a large and loyal user base, of which more and more is coming from homes. Each user can interact with thousands of others and enjoy the interactive entertainment content that Shanda provides. Interaction enriches your life. For more information about Shanda, please visit http://www.snda.com.


About THQ

THQ Inc. (NASDAQ: THQI) is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers and wireless devices. Headquartered in Los Angeles County, California, THQ sells product through its global network of offices located throughout North America, Europe and Asia Pacific. More information about THQ and its products may be found at www.thq.com and www.thqwireless.com. THQ, THQ Wireless, Relic Entertainment, Company of Heroes and their respective logos are trademarks and/or registered trademarks of THQ Inc.

Safe Harbor Statement for Shanda

This announcement contains forward-looking statements that are based on current expectations, assumptions, estimates and projections about the companies and the industry. All statements other than statements of historical fact in this announcement are forward-looking statements, including but not limited to the statements regarding the results yielded by the cooperation between the parties, the release date of Company of Heroes Online in China, game features included in the commercial release version of Company of Heroes Online and the future appeal of Company of Heroes Online to end users in China. These forward-looking statements involve various risks and uncertainties. Although the companies believe that their expectations expressed in these forward-looking statements are reasonable, they cannot assure you that their expectations will turn out to be correct. Important risks and uncertainties could cause actual results to be materially different from expectations include but not limited to the risk that the cooperation fails to yield the intended results, there are delays in the development of Company of Heroes Online, the results fail to be commercialized or the commercialized results fail to meet the expectations of end users and the risks set forth in Shanda's filings with the U.S. Securities and Exchanges Commission, including Shanda's annual report on Form 20-F.

Safe Harbor Statement for THQ

The statements contained in this press release that are not historical facts may be “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995.
These forward-looking statements are based on current expectations, estimates and projections about the business of THQ Inc. and its subsidiaries (collectively referred to as “THQ”),
including, but not limited to, expectations and projections related to the Co-Development and Publishing Agreement with Shanda Interactive Entertainment Limited and the release of Company of Heroes Online, and are based upon management’s current beliefs and certain assumptions made by management.
Such forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including, but not limited to, business, competitive, economic, legal, political and technological factors affecting our industry, operations, markets, products or pricing.
Readers should carefully review the risk factors and the information that could materially affect THQ’s financial results, described in other documents that THQ files from time to time with the Securities and Exchange Commission, including its Quarterly Reports on Form 10-Q and Annual Report on Form 10-K for the fiscal period ended March 31, 2007, and particularly the discussion of risk factors set forth therein.
Unless otherwise required by law, THQ disclaims any obligation to update its view on any such risks or uncertainties or to revise or publicly release the results of any revision to these forward-looking statements.
Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release.


CONTACT

For Shanda:
Daniel Zhang
Chief Financial Officer
Shanda Interactive Entertainment Limited
Phone: +86-21-5050-4740 (Shanghai)
E-mail: IR@shanda.com.cn

Crocker Coulson (investors): crocker.coulson@ccgir.com
Elaine Ketchmere (media): elaine.ketchmere@ccgir.com
CCG Elite
Phone: +1-310-231-8600 (USA)

For THQ:
Liz Pieri
THQ/Communications
Phone: +1-818-871-5061

Julie MacMedan
THQ/Investor Relations
Phone: +1-818-871-5125

国际巨头再度相中盛大 COH宣告后代理时代来临


　　盛大最近连连抖落“包袱”。不久前刚因宣布联手TECMO合作开发旗舰网游《DOA》网游版引起业内轰动，而在短短数日后，与大名鼎鼎的互动娱乐软件开发商THQ再一次联姻——共同开发著名3D即时战略游戏《英雄连》(COH)网络版，让之前对盛大“研发实力晋级国际水准”的评论有了依托。

　　盛大此举同样沿袭了《DOA》的合作模式：一、联合开发；二、参与全球分成；三、获大陆独家运营。

　　“这意味着高风险、粗放型的纯粹代理模式已经逐渐成为历史。”业内人士指出，不拘成规的盛大，实际上又在创造一种全新的“后代理时代”，支撑这种全新模式的基础是盛大在网游领域长期累积的经验和技术，而这样模式也将大大提高代理游戏的成功率。

　　“无论是全球分成还是合作开发，TECMO、THQ这些国际顶级游戏公司选中盛大绝不是偶然，而是代表一种全球网游开发的合作模式。”相关人士称。“韩国企业固然有网游研发的优势，但是中国的大市场和迅速成长的中国公司让盛大成为顶级游戏开发商的首选。”

　　《英雄连》单机版游戏于2006年推出后受到广泛好评，被认为是游戏史上最出色的即时战略游戏之一。截至目前，《英雄连》已经获得了37个游戏大奖，其中包括6个“年度最佳PC游戏”奖项和12个“年度最佳战略游戏”奖项，并且被列入了至少10家专业媒体评出的“2006年10佳游戏”榜单。

我昨天晚上向媒体发布的。凌晨四点就有拉？