[数码手机] [转贴]iPhone不是看起来那么简单 SDK发布会实况图文转播双语版

iPhone SDK发布会实况图文转播双语版！图文转播原文地址：http://www.engadget.com/2008/03/06/live-from-apples-iphone-press-conference/


图文转播编辑排版：Bandage_man

中文翻译、整理    ：Bandage_man







============================   华丽的开始 ==================================






9:05AM - Alright, we're here and registered! We'll be checking in as things get going shortly.

9:05AM -按照以往惯例，我们已经注册排队等待进入展厅中。







9:26AM - It's minglin' time! The space usually reserved for product demos is hollowed out for the Apple Continental Breakfast today, tons of journos and execs hanging out before the keynote kicks off.

9:26AM -几百个新闻从业人员开始鱼贯而入进入展厅。







9:51AM - And we're heading in!

9:51AM -我们也进去啦 ！






9:57AM - "Good morning ladies and gentlemen, welcome to this Apple special event."

9:57AM - “早上好，先生们女士们，欢迎光临苹果的特别发表会。”






10:01AM - Steve's out, "Welcome, we're really excited to share some great news with you about the iPhone software roadmap. We've got some cool stuff to announce, so let's get on with it. I want to share a few statistics about how far we've come with the iPhone..."

10:01AM - Jobs现身：“欢迎，我们非常高兴能跟各位分享一些关于iPhone 软件前景的大消息。我们有一些好东西要发表，所以让我们开始吧。首先我想先分享一些目前iPhone的现况 ”






The iPhone took 28% market share in Q407, compared to 41% RIM. "As you know, the iPhone really brings the internet to a mobile device for the first time, you have the internet in your pocket -- and that's being borne out by usage stats for mobile browser usage. 71% of US mobile browser usage!"

iPhone在07年第四季度取得了28%的（智能手机）市场占有率，相比之下RIM（黑莓）则是41%。 “如你们所知道的，iPhone第一次将互联网带到一台移动设备上。简而言之，互联网就在你的口袋里，而且我们有数据为证。全美71%的手机上网用的都是iPhone ！”







"So let's get on with what we have to talk about today. I've asked two of my colleagues do the heavy lifting..." Schiller, and Forstall. "First thing we're going to talk about is iPhone in enterprise." Tossing to Phil Schiller. Applause.

“所以让我们继续今天的话题，有请两位我的同事来负责为大家解说”是Schiller和Forstall。 “首先我们要来谈谈iPhone的企业应用。”  下面掌声一片。






10:04AM - "I'm really excited to be the one to talk to you abut iPhone in the enterprise. We've had some great customers at the forefront wanting to adopt the iPhone into their enterprises." Talking about using Genentech using a fleet of iPhones. "We have a lot of great university customers." Stanford, for example; hundreds of iPhones for faculty and staff.

10:04AM -  Schiller ：“一说到iPhone在大企业之中被使用的情况，我就很兴奋！我们有相当优秀的企业伙伴，对采用iPhone为工作环境当中的手机感兴趣，甚至在大学中也有给他们教职人员配备使用iPhone的，例如Stanford（斯坦福）大学。”



"There are a lot of things enterprise customers have told us that have hold us back from being HUGE in the enterprise. What do they want to take the iPhone into the enterprise. What do they want? Push email -- huge request. They want great calendar integration. They want it pushed to them wherever they are.

“但是在企业应用方面，他们也给了我们很多建议，表示要达到这样的要求，才能让iPhone的用户在企业中增多。究竟他们要什么呢？ Push mail就是其中最大的一项，还包括了行程的功能，他们需要这些能够在任何时刻，不论何时何地都能使用。”


10:05AM - They want push contacts, global address list, Cisco IPsec VPN, they want authentication and certs, enterprise class WiFi (WPA2 / 802.1x), security policies, enterprise configuration tools, and they want remote wipe.

10:05AM - 他们想要 推动联络人、全球地址列表、Cisco IPsec VPN、他们想要确认权限和各种问题、企业等级的无线网路密匙(WPA2 / 802.1x)、安全性政策、企业架构工具、并可以远程遥控。







10:06AM - "That's a long list of important features enterprise customers want. Well, I'm excited to be the one to tell you today, we're doing ALL these things in the next release of the iPhone software." Big applause, couple of cheers.

10:06AM -“企业客户想要的重要的内容可以列出来的太多太多了，好，现在我想跟大家分享这个令人兴奋的IPHONE 新软件！”









10:07AM - "Our customers have asked us to build in MS Exchange right into the iPhone -- we have licensed ActiveSync for the iPhone." Daaamn!

10:07AM - “我们的用户要求我们将MS Exchange直接做进iPhone里--所以我们向微软取得了ActiveSync的授权。”  当当当。。。！






"That's a HUGE request, but how does that work? There's an old way..." icon of a crappy looking QWERTY phone on screen, "with older generation smartphones." He's going over messaging, firewalls, and enterprise scenarios.

“这是个很大很复杂的要求，但怎么才能做到？上一代的智能手机 ” 此时银幕上出现一台普通的QWERTY键盘手机 “用的是传统的老方法。”  Schiller开始示范通讯、防火墙和一些企业应用







10:08AM - "Microsoft has come up with a much more advanced architecture, where the iPhone can work directly with the Exchange server in a more reliable and affordable way. We're building Exchange support so you get push email, push calendaring, push contacts, global address lists, and the ability to remote wipe it."

10:08AM - 微软也帮我们写出了更先进的架构，让iPhone能够直接和Exchange服务器连接，这样自然也能达到更可靠、节省成本等好处。通过Exchange服务，你可以直接将邮件、行事历、连络人、全球地址列表等信息，通通PUSH到iPhone，同时也可以远程编辑这些资料信息。









"The same email app, calendar app, and contact apps that customers really love will get information directly from the Exchange server." So no new apps on the iPhone for using Exchange. Demo time!

“企业用户们会真的爱上通过Exchange 服务器 获得 同样的Email应用，行事历应用，联系人应用信息。” 所以Apple没有单独为iphone使用Exchange功能而去创建新的专门软件。演示的时间 ： ）




10:10AM - Contacts, calendar, mail are all empty -- looks like it's time to do some syncing. "No events -- I kind of like that, keep my day free." Chuckles.

10:10AM - 联络人、行事历、电子邮件全部空白，看起来现在可是同步的时间了。 “没有重要约会，我喜欢这样，好轻松自由” Schiller开自己一点玩笑。








Exchange is at the top of email services, even above .Mac; going into settings; you can flip on contacts, calendars, mail, and all this stuff flipping simple switches. Not bad!

Exchange是最重要的电子邮件服务，对Mac同样如此。在设置中，你可以切换联络人、行事历、电子邮件，以及他们所有相关选项爱那个的简单切换。不错！




10:13AM - The contacts are all there instantly. If Steve were on stage, we're sure there'd be a "Boom" or two. "It's the same apps that customers know and love on the iPhone, but now it's all coming from Exchange."

10:13AM - 联络人立即出现了。如果现在台上站的是Jobs的话，想必会伴随着一两声“Boom”。 “界面和操作就像用户们熟悉知道的iPhone平常应用软件一样，只不过现在资料都是从 Exchange  同步得到的。”



Testing adding a new contact out in the field. "For those of you who've never typed into an iPhone -- it's awwwesome." Chuckles. And now Bob already has that contact. Bob just updated that same record and it pushed down to the iPhone instantaneously. Applause.

Chuckles尝试在iPhone上添加一个新的联络人，与此同时 Bob也立刻看到了新添加的联络人。 Bob改了一下该联络人的资料，iPhone上面的资料信息也立刻随之显示更新。场下掌声连连。



10:14AM - Bob just sent Phil an email and there it is, direct Exchange push email. Demoing meeting changes with live pushes over Exchange.

10:14AM - Bob传送一封邮件给Phil，然后透过direct Exchange push email，对方一下就收到了！ 示范Exchage中的lives push会议交换功能。



Demoing remote wipe of the phone -- no user interaction, "I can't stop it, the phone's been wiped and protected." Applause. "Lots of great new features, but you've seen Exchange live, working on the iPhone -- we've been working hard on this." Talking about testing this on-site -- like Nike, for example.

示范iPhone手机的远程清除功能  “天阿！我简直快停不下来了！这个手机已经被清除和被保护了！” 掌声雷动。“还有更多的神奇新功能，将来你就会在iPhone上面看到，我们目前还在积极努力中”




10:18AM - "Another company we've been working with is Disney -- as you may know, we have an executive relationship with Disney." Chuckles. Oh, Phil, you old cornball. "These are the features customers have asked for in the enterprise, and I think when we release these features people will be blown away that the iPhone is The. Best. mobile device ever in enterprise." Tossing to Scott Forstall on the iPhone SDK. Scott!

10:18AM - “另外一个合作的公司是迪斯尼，大家知道我们和迪斯尼关系有多铁。”，“这些特色功能都是使用者对先前企业要求过的，我想现在推出的特色功能，会人使用者用到很爽，跟iphone在天上一起滚来滚去。这将是企业用手机的最佳选择。」接下来让Scott Forstall介绍伟大的SDK!









"Ok, I'm here to tell you about how devs can build great apps on the iPhone. Before I get into the SDK, I want to give an update on web apps. This has been incredibly successful, there are over 1,000 web applications for the iPhone."

“Ok,我在这里是要告诉大家开发者如何可以在iPhone开发很棒的软件。在谈SDK之前，我想先谈一下Web Apps的现状。我们在这方面非常成功，一共有超过一千种为iPhone开发的Web app。”



He's highlighting some web apps, including Facebook. Yep, great, let's get to the SDK dude.

台上展着几个比较重要的，包括Facebook。很棒很棒，但快点给我们看SDK吧。



"Already the iPhone is the most popular mobile device with Bank of America -- it accounts for 20% of ALL mobile banking with them. But today what I really want to tell you about is the native iPhone SDK."

“目前iPhone已经成为了美国银行（Bank of America）最热门的移动设备-- 20%的线上理财活动都是通过它的Web App进行的。但我今天真正想谈的是iPhone内置软件的SDK（即软件开发包）。”




10:21AM - "Starting today... we're opening the same native APIs and tools to build our iPhone apps."

10:21AM - “从今天开始...我们要将iPhone内建的API和我们工程师开发iPhone软件所使用的开发工具正式对外公开。”








"3rd party devs can build native iPhone apps using the same SDK that WE do. There are a lot of pieces that make up the SDK is the set of APIs -- that suits us well, Apple is a platform company. We have the most advanced platform in the world in the form of OS X. It's comprised of four layers..."

“第三方软件开发人员，可以借助利用SDK来编写原生的iPhone软件，就像我们做的一样。 SDK是由相当多的API组件组成，这跟我们身为一个操作系统平台公司息息相关。我们有世界上最先进的操作系统平台（喔...）他就叫做Mac OS X。主要是由这四层的架构组成。”







"The core OS, core services, media layer, and Cocoa -- to build the iPhone OS we took the bottom three layers to form the iPhone OS. Cocoa is interesting and it's the best app framework out there, but it's based on a mouse and keyboard. So we took everything we knew.. and built Cocoa Touch."

“核心OS、核心服务、多媒体层以及Cocoa。我们以底下的三层构建了iPhone的操作系统，Cocoa则是当中最有趣以最佳的软件架构，因为他靠的是鼠标、键盘。所以我们在iPhone上面则是写出了Cocoa Touch。”







"This here is the architecture of the iPhone OS -- let me dig a little deeper. We'll start with the kernel. This is the same OS X kernel based on the same project and same source files of OS X; the networking layer we use is the same BSD networking layer we use on OS X. And power management... Apple has more than a decade of experience in advanced power management."

“我们在这里可以看到，这就是iPhone 操作系统的架构，我们再详细的说明一下。从Kernel（系统内核）开始，基本上Kernel的部份，就是OS X的规划、程式源相同。网络层则是BSD ，同样也是用在OS X上面的。另外在电源管理方面，苹果更是超过十年的相关先进技术。”








10:25AM - "We started with those advanced power management techniques and went beyond that -- the core OS power manages all of the chips, all the sensors, your application, automatically. Now, core services, I'll just highlight a few. We have a complete set of APIs for your app to talk directly to the contacts DB on the iPhone, and an entire database API with SQLite.

10:25AM -“我们开始使用这些先进强悍的管理科技，而且还要超越这些科技--核心作业系统的引擎可以管理全部的芯片、感应器、和你的应用程序，而且全部自动化。”现在我们只谈及到一小部分核心服务，我们拥有全套API的设定方式，让你的应用程序可以轻易和iPhone的数据库进行连结，以及和SQLite共同运作的的数据库API。”




"Core Location - we've taken that and patched it into an API so you can create location-aware applications. The media layer... starting with Core Audio, this is the low-level audio layer; on top of that we've built OpenAL, an industry standard."

一些例子：“本地核心 - 我们得到它并且建立指向到API，所以你现在可以创建和地理位置相关的应用程序。Media （多媒体）层 - 和核心Audio一起启动，这是底层Audio（声音）层，更高的层我们建构了产业级标准的OpenAL。”



"Video playback: seamless video playback, uses our h.264 codec, built right in." So we can add new video codecs right? RIGHT? Sigh. "Core animation... OpenGL ES, the embedded version of OpenGL and a screamer for 3D graphics on the iPhone. In fact, this entire layer is heavily hardware accelerated."

“影片播放：采用我们内建的h.264 编码，实际无间断的影片播放。” 所以我们可以自已装codec编码进去是吗？是吗？唉...「核心动画...OpenGL标准的嵌入式版本OpenGL ES标准，以及iPhone 的3D图形的screamer（Bandage_man：个人估计原词应该是Streamer，即图形视频流。。。。）。事实这一整套层都经过高度的硬件加速才得以实现。”

10:29AM - "Cocoa Touch - our advanced touch event system; the accelerometer - what you might not know is that it's a full 3-axis sensor, and you can use that in your apps as well. ... this is the architecture for the iPhone OS, the most advanced mobile platform out there. We think we're years ahead of any other platform. We borrowed heavily from OS X -- we started on the shoulders of a giant."

10:29AM - “Cocoa Touch，我们最先进的触 控事件系统，可以通过这个在你的软件中使用硬件中的加速感应器，三轴感应器等等，这就是iPhone 操作系统的架构，可以说是最先进的移动平台，我想我们还是不小心领先了其他系统平台不少年。通过OS X，我们学到了不少东西，可以说是站在巨人的肩膀上。”

"We have a comprehensive set of tools to help developers create and debug apps -- let's start with Xcode. We started there and enhanced it to support the iPhone; now we use Xcode to build the OS and apps for the iPhone. What is Xcode? It starts as a great source code editor -- it knows all about the iPhone SDK, will code-complete the APIs for the iPhone SDK."

“在Debug调试程序方面，我们也有相当多的工具，就先从Xcode的开始谈起吧！通过对于iPhone的的强化支持，我们可以使用Xcode来编写在iPhone上的程序甚至操作系统，什么是Xcode？它从一开始就是个强大的程序代码编辑工具，它了解iPhone SDK的全部，并且完成的iPhone的SDK的宣传短片。”



10:30AM - "... it also integrates directly with source control management system, subversion, cvs... integrates with iPhone SDK documentation, and also has a nice debugger -- it's also a great remote debugger. Plug an iPhone in, run the app live on your iPhone, and be debugging it from your Mac. This is incredibly powerful."

10:30AM - “...这个东西还直接整合了系统资源控制管理系统、Subversion系统、cvs系统...并和iPhone SDK文件整合在一起，并有良好调试Debug调试的能力，还有一个进行软件的Debug调试工具，一个最好的iPhone内建的用于远程Debug调试程序的插件。”在你的iPhone上运行它，用你的Mac通过连接iPhone来调试，它令人难以置信的强大。！”










10:32AM - "The next tool I'd like to talk about is Interface-Builder -- this is the tool you'll use to... wait for it... build your application interface. We have the complete library of iPhone interface assets, just drag them onto the canvas." Showing making connections from the view layers to control layers; it's also localizeable. "Next: Instruments..."

10:32AM - “我接下来谈及的工具是Interface Builder（界面构建器），也就是打造你的软件界面的主要方式。我们将提供完整的iPhone界面元件，只要把他们拖拽到屏幕上就好了。” 开始示范如何将界面上的控件和后台程序代码做关联。






"We took those three and enhanced them for the iPhone, but there's a brand new tool: the iPhone Simulator. It runs on a Mac and simulates the entire API stack on your computer."

“我们将提供这三个工具。但除了这些之外，还有一个全新的工具：iPhone模拟器。它在Mac和PC上可以完整的模拟整个iPhone的API及操作系统环境。”









10:34AM - "So, we have a fantastic set of tools in addition to an amazing set of frameworks." demo time. iPhone Simulator gets going -- looks identical to using an iPhone. Tiny bit creepy, actually.

10:34AM - “除了这超强的架构外，我们还有很多强大的工具  ” 开始示范了iPhone 模拟器。看起来跟实际中的iPhone一模一样。

10:35AM - Showing Safari in the Simulator, now he's about to build a quick Hello World! app.

10:35AM - 演示在模拟器上运行Safari。并且迅速的写出一个Hellow World！应用软件

10:37AM - Just threw that app together and ran it on the Simulator; "It's just as easy to build and run it live on an iPhone!"

10:37AM - 只要将程序放入iPhone模拟器就可以进行测试，“就如同是在真正的iPhone上安装和运行一样简单...”

10:39AM - He just compiled the app, dropped it onto the iPhone, ran it, and started the debugger in one step. Not shabby. "This is an app I just built in two minutes -- but we wanted to see what we could build in two days. So we did this app, we called it Touch FX."

10:39AM - 他简单的编译应用程序，放入iPhone模拟器，执行，并启动Debug调试程序，全部一步到位。不错么...“这个程序是我两分钟做出来的，如果有两天的话，我们能做出什么？所以我们做了这个小程序，叫做Touch FX。”

10:40AM - Photo picker, applies OpenGL distortion effects on finger tracking; he's pinching and exploding some dude's face -- shaking the phone performs an undo. Applause and giggles.

10:40AM - 先选一张照片，然后将OpenGL的变形效果应用上去，图片的部位会随着手指的接触部位不同而扭曲变形（手上有iPhone的人可以参考RealArtist），摇一摇则是照片恢复原状。

10:42AM - "Next we decided, what can we do in two weeks? So we wrote a game... Touch Fighter." Dang, not bad, it's 3D, OpenGL... tap anywhere to fire, steer with the accelerometer. Lots of loud "Whoa!"-ing from the audience and applause.

10:42AM - “紧接着我们决定，在两周内我们能做出什么呢？浴室我们编写了个游戏！ Touch Fighter  。” 当。。。。不错，这是 3D的， OpenGL！点击屏幕任意处开 火，通过加速感应器来操作前进，现场一阵惊讶之声和尖叫！

10:44AM - He's testing optimization of the Wing Commander-style game; its live-recording frame rate (about 27-30fps!) and other performance metrics.

10:44AM -  测试Wing Commander这类游戏的最佳化，实时运行的帧率显示（大概在约27~30fps!） 同时还有效记录。

He pulls up a low-framerate point, grabs the live stack-trace from that moment to dev. "Don't just take my word on how good this platform is -- we called up a handful of companies and asked them to send out a couple of engineers to see what they could accomplish in two weeks with an SDK that they've never even seen before."

"别只是听我在这里说，我们当时请了很多家公司一起参与测试，并且请他们派工程师来玩玩看，看看在两周内，可以用这他们从来没看过的SDK写出怎样的好东西"

10:47AM - EA is up to bat; Travis Boatman talking about using the SDK. "Thanks to Apple for inviting us to join in on the SDK process." Spore!

10:47AM - EA的老板Travis Boatman也跑进来聊SDK的应用：“首先感谢苹果邀请我们共同开发的第一个软体是就是Spore！”

It's a stripped down, cartoony version of Spore; accelerometer moves the spore around to eat things in the primordial pond. And, of course, there's the Spore customizer.

它是个简易版，卡通化的Spore。用iPhone内置的加速器控制小生物的移动，在远古的池塘里觅食。当然，Spore引以为傲的自定义系统也搬过来了。

10:49AM - Showing video capabilities, too -- big applause. Forstall: "That was TWO weeks of work!" You can see we have a great platform to develop games on, but it's also great for verticals." Toss to Salesforce.com, Chuck Dietrich.

10:49AM - 展示iPhone影像能力，现场又是如雷的掌声。 “你看也不过才两周的时间，就已经可以拿出这样的东西出来，对于游戏开发，你还能找到更好的平台吗？”

10:51AM - Demoing their SFA app with monthly sales stats - "I'd like to use the accelerometer to shake them into deals -- but we're not gonna do that just yet." Waaaahh, chuckles.

10:51AM - 演示他们的SFA应用，显示了月销售报表。 "我其实想用加速感应器来摇出个结果，不过还是先不要这样做好了！"

10:55AM - "The next one: AOL, which runs AIM, the most popular IM service in the US." AIM for iPhone!

10:55AM -“下一个功能：AOL，就是美国人最爱用的即时通讯软体AIM” iPhone上的AIM。

"I've never developed on a Mac before, never used Objective C -- and we had a live buddy list in five days. This is a live conversation happening over the network..."

“我从没在Mac上面开发的经验，也从未用过Objective C ，但我们花了五天的时间就看到AIM的联络人列表了，真的可以在IPHONE上面用即时通讯了...”

10:56AM - Switch between active chats by swiping left and right (applause), status update panel ("Playing Spore!", giggles), choosing photos from your iPhone photo library as your AIM buddy pic. (PS, disclaimer, Engadget is owned by AOL / Time Warner.) Forstall: "Next up, Epocrates," Tossing to Glenn Keighley.

10:56AM - 我可以用切换开关的方式来启动AIM的聊天功能（大家掌声鼓励），状态更新的页面，从iPhone的照片集上面来联系到你的AIM联络人照片。

10:58AM - "Developing for the iPhone is like developing for no other platform... it's an almost desktop-like experience." Showing drug monographs (drug spec sheets), SQLite database use for the medication database, reactions, etc.

10:58AM -  “为iPhone开发程序是一个和其他平台截然不同的经验...几乎和为桌上型电脑开发一样。”展示药品的数据库，用的是内建的SQLite数据库来储存药物的数据、图片和属性等等内容。

11:00AM - Back to Scott... Sega! "Sega's been a household gaming name for more than 25 years..." tossing to Ethan Einhorn from Sega.

11:00AM - 话筒交回到回到Scott  “ SEGA（Bandage_man注：日本世嘉公司，老牌游戏厂商）在游戏界耕耘二十五年之久...” 话筒交给SEGA的Ethan Einhorn。

"Super Monkey Ball was a natural choice."

“Super Monkey Ball （Bandage_man注：超级猴子球，SEGA出品的游戏，在全球很流行）是最自然理所应当的选择...”

11:02AM - SMB is entirely accelerometer-based, "This is NOT a cellphone game. It's a console game, if anything, we underestimated what the iPhone was able to do from the start, we had to fly in another artist to scale up the art to match what the iPhone could actually output." Big applause.

11:02AM - “SMB 超级猴子球完全是以iPhone的内置硬件加速感应器为基础，这已经跳出了以往手机游戏的范畴，这根本就是个游戏主机上的游戏，所以说我们根本从头到尾都低估了iPhone的能力。我们将会让其他的软件设计师，来告诉我们，iPhone的极限究竟在哪？”

11:03AM - Steve's back to answer how you get the stuff on the phone. "You're a dev and you just spent two weeks or a bit longer writing this app, and what's your dream? To get it in front of every iPhone user."

11:03AM - Steve将回来跟大家回答如何拥有这些好东西，“你如果是个软件开发者，你只要花个两个礼拜的时间，或者说要弄久一点，就可以让全世界的iPhone使用者来尝试一下你的杰作”

"Hopefully they love it and buy it -- but that's not possible today, even the big developers would have a problem getting their app in front of every iPhone user. It's called the App Store -- and we're putting it on every single iPhone on the next release of the software. This is how we're distributing apps to the iPhone."

“希望他们都会喜欢，然后甚至是愿意出钱买，这在现在似乎是不可能的事情，因为就算是大的游戏公司，也很难将他们的产品拿给所以有的iPhone使用者玩，别担心，我们有App Store可以来发布这些软件”

11:05AM - "Let's take a look at the App Store -- featured apps, just added, staff favorites... easy to find stuff and browse the categories. Of course, I can see what the most popular apps are that are being downloaded, I can easily search, I can tap on it... this one's free... and it's wirelessly downloaded [over the air!] to the iPhone via cellular or WiFi."

11:05AM - “让我们看看新的App Store -- 特别推荐、最新添加、官方特选...很容易在各个类别间游走。当然我可以看到目前哪些应用软件被下载的最多，我可以简单的搜寻，再点一下...这是免费的...然后软件就通过Wifi / 3G网络下载过来了。”

"You can sideload them into the iPhone as well from iTunes. But it goes further: if you've downloaded an app and the dev updates that app, the App Store will tell you it's been updated! If you like it, tap the update button and it'll be replaced by the updated version all over the air, automatically. It will be the EXCLUSIVE way to distribute iPhone applications."

“你可以直接在iPhone上下载，也可以从iTunes传，但还有更多：更新也会自动通知你，只要再按一个按键，软件就自动覆盖更新成新版本了”

11:07AM - "Devs are going to ask -- this is great! But what's the DEAL? What's the business deal. We've got a great biz deal for devs: you pick the price you want to sell your app at. The dev gets 70% of the revenues right off the top, we keep 30% to pay for running the app store. No CC fees or hosting fees or marketing fees for hosting the app, devs get 70% paid monthly."

11:07AM - “这些听起来都相当棒，但实际的商业价值如何？商业模式又如何运作。我们认为iPhone的应用软件和游戏产品，未来在apple商店上卖，开发者得到收入的7成，Apple将得到收入的另外3成用于运作App Store服务，不会有运输或上架的费用，开发者每个月都将领的到自己开发的软件的收入的七成！”

11:08AM - "You know what price a lot of devs pick? Free. When they want to distribute their app free, there's NO charge to distribute free apps -- we'll pay everything to get those apps out there for free. Will there be limitations? Of course. Some apps we won't distribute: porn! Malicious apps!"

11:08AM - “如果你愿意将自己开发的软件通过App Store免费发放，那么Apple是不会跟你收取任何收入提成费用的。但有什么限制呢？任何关于色 情、暴 力、怀有恶 意的软件我们都不欢迎！”

"So, we've talked about some amazing new enterprise capabilities, we've talked about the SDK -- how are we going to deliver this stuff? Both will be delivered together in the iPhone 2.0 software update. Let me tell you about that."

“因此，我们已经谈了一些令人惊奇的新的企业能力，我们已经谈到了SDK - 我们如何去提供这种东西？ 会在iPhone的2 .0版本软件更新时一起都将交付。让我现在来告诉你这些”

11:10AM - "It will again combine the SDK + the new capabilities, there will be a beta release going out today to thousands of developers. We need their fantastic feedback. We're going to ship this to every iPhone customer in June, and it's going to be a free software update." Mild applause.

11:10AM - “同样的！他和SDK结合，另外还有其他的功能，iPhone SDK beta版将会在今天发布给上千的开发者试用，我们需要相当多的回馈，同时在六月，这个SDK就会公开给所有的iPhone使用者，同时将会提供免费的更新最新版本的服务!”

In just a few months..." MONTHS! "every iPhone user will get what they saw today. But there's another part to this as well: the iPod touch. Everything will run on the iPod touch as well, including enterprise features. We account for the touch differently than we do for the iPhone so there will be a nominal charge for the touch."

“ 不过才几个月的时间，每一个iPhone使用者就可以拿到他们今天看到的东西，不过除此之外，还有其他有趣的。iPod touch！iPod touch也可以得到这所有我们提到的东西，包括了企业相关功能。不过iPod touch的部份，就要收点费用了！” （—  —  就知道iPod Touch比iPhone便宜那么多不是好事。。。。。果然。。。。。。）

11:12AM - "We think a lot of people will want to become an iPhone developer -- go to our site, probably in about an hour, and download the SDK. You can join the developer program to test your app on the iPhone and iPod touch and distribute your app -- to join the dev program costs just $99. If you have any questions about anything give us a ping at developer.apple.com." Irony: someone's Windows Mobile phone just went off.

11:12AM - “我们认为很多人会想成为iPhone的开发者 -- 大约一个小时后登陆我们的网站，就可以下载Beta版本的SDK了。你可以加入开发者组织来在iPhone和iPod上测试你的软体--加入组织只要$99美元。如果你有任何问题，请直接到developer.apple.com与我们连系。”

11:14AM - "The premiere VC firm in the world, KPCB, and it's my great pleasure the most well known partner, John Doerr."

11:14AM -“让我们欢迎世界顶级的创投（Bandage_man注：即创业投资公司，也即国内的所谓风投）公司KPCB的代表，John Doerr。”

"We're all here today because we LOVE Apple products, and I'm here because I really love Apple entrepreneurs. They do more than anyone thinks possible with less than anyone thinks possible -- the risk takers, the rebels. So it's particularly touching to be here today with the supreme commander of the rebels, Steve Jobs."

“我们今天都来到这里是因为我们喜爱苹果的产品，我来这里是因为我真的喜欢苹果的企业家，他们做了更多的人认为有可能是冒险，另类的与众不同一分子，所以我将特别谈及“另类 叛 逆 者们”的最高领导 --- Jobs 。”

11:15AM - "Steve started the whole personal computer industry -- when he left Apple it went downhill fast. He return and resurrected Apple, and even ran Pixar -- please join me in a salute for the World's Greates Entrepreneur, Steve Jobs." Big applause.

11:15AM - “Steven开创了个人电脑事业的新时代，当他离开苹果后，苹果就很快颓败，但是他一回来，马上就复苏了，然后紧接也把Pixar给发展壮大起来。让我们给全世界最伟大的企业家一个致敬”

"Alan Kay said, 'The best way to predict the future is to invent it... ' today we're proud to announce the iFund, for the iPhone platform."

Jobs ：“Alan Kay曾经说过，预测为来的最好的方式就是去开创未来，今天我们很开心的来宣布iFund的推出，为了构建iPhone平台”

New platforms are rare... we gave a lot of thought to how to start an iFund, so we decided the iFund should be $100m." Ok, but... what is it?

“新的系统平台在今时今日已经越来越少了，我们为了iFund，曾经思考犹豫，但最终我们决定要投入一亿美元来运作它”

11:16AM - "That should be enough to start a dozen Amazons and a few Googles... you know the Mac and iPod are truly amazing platforms... today we're witnessing history. That's the launching of the SDK, the creation of the third great platform."

11:16AM -“这应该创建十几个最初的Amazone和几个google了… …你知道苹果的MAC电脑和iPod都是了不起的平台… …今天，我们正在见证历史，那就是是发布iphone的 SDK，创造第三个大平台！”

"It's about this great opportunity, but it's about more than the money -- it's about the great team at Apple and the great talent we can recruit together. ... if you want to build the future, the iFund wants to help you fund it. I can't wait to see the companies we'll build together." Big, big applause for Doerr.

“换句话说，我们认为在这个平台的诞生下，有可能出现这样强悍的软件公司，所以请大家尽情的投入iPhone软件产品的研发，这里有美好的未来。”

11:18AM - Steve's back: "I look forward to working with you guys to do just that, it's very exciting. If I could ask the press to just stay here for a few more minutes... thanks for coming!"

11:18AM - Steve回说： ”我期待着与你们这些家伙一同工作，这是令人十分振奋的，..谢谢光临" ！

BM观后感：

说实话一开始只是认为这次是一场简单的说明会，结果看倒后面才发现没有自己想得那么简单！一切的一切，都透出了Apple的蓄谋已久以及万全准备。震撼性堪比去年iPhone发布大会，绝对是今年Apple扔出的重磅炸弹！（相比之下时间胶囊和Macbook Air都是毛毛雨。。。。 : P ）。一直都没觉得iPhone的图形性能那么强劲，但是我不得不承认我错了，看了EA和SEGA开发的游戏画面，我折服了，这是手机游戏平台少有的优秀画面！更加体现出来了iPhone开发平台的易用性和强大。 对于iPhone的SDK 以及由此衍生出来的层出不穷的第三方原生软件，我很期待！对于iPhone即将6月份发布的2.0版本固件，我很期待！对于iPhone的OS X平台，我很期待！ 希望借此改变WM和塞班的现状，搞活智能手机这个市场！

一切的一切，尽待6月份见分晓。我想如果SDK的费用不是很高的话，我会考虑出钱购买一套来玩玩。